Nike stock closed at $40.18 on Monday, a price last seen in 2014 and a level that represents a roughly 78% decline from the record close of $177.51 the shares reached in November 2021, according to The Wall Street Journal.
Nike shares fell 4.1% on the day, reaching an intraday bottom of $38.86 and marking a fresh 52-week low. The shares have shed more than 48% of their value over the past twelve months.
Several forces converged to push Nike stock lower. JPMorgan cut its rating on Nike to Underweight from Neutral, with **** ysts warning that the company's "Win Now" strategic initiatives risk eroding margins and dragging on earnings ahead. On Holding AG also reported second-quarter sales of $1.076 billion, missing the **** yst consensus of $1.110 billion, and issued full-year 2026 revenue guidance of $4.39 billion to $4.50 billion that fell short of market expectations — a result that rattled the broader athletic footwear sector, according to Investing.com.
Nike also disclosed that Chief Accounting Officer Johanna Nielsen will leave the company on September 4, with CFO David Denton taking on the Corporate Controller role on an interim basis — a leadership change that injected fresh uncertainty into an already difficult period for the brand, according to Investing.com.
Broader equity markets were also under mild pressure, with the S&P 500 losing 0.4% and the Dow Jones Industrial Average giving up 0.5% by the close. Nike finished at the bottom of the Dow's leaderboard, dragging the index down by 9.75 points on its own, according to the Wall Street Journal.
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Nike shares fell 4.1% on the day, reaching an intraday bottom of $38.86 and marking a fresh 52-week low. The shares have shed more than 48% of their value over the past twelve months.
Several forces converged to push Nike stock lower. JPMorgan cut its rating on Nike to Underweight from Neutral, with **** ysts warning that the company's "Win Now" strategic initiatives risk eroding margins and dragging on earnings ahead. On Holding AG also reported second-quarter sales of $1.076 billion, missing the **** yst consensus of $1.110 billion, and issued full-year 2026 revenue guidance of $4.39 billion to $4.50 billion that fell short of market expectations — a result that rattled the broader athletic footwear sector, according to Investing.com.
Nike also disclosed that Chief Accounting Officer Johanna Nielsen will leave the company on September 4, with CFO David Denton taking on the Corporate Controller role on an interim basis — a leadership change that injected fresh uncertainty into an already difficult period for the brand, according to Investing.com.
Broader equity markets were also under mild pressure, with the S&P 500 losing 0.4% and the Dow Jones Industrial Average giving up 0.5% by the close. Nike finished at the bottom of the Dow's leaderboard, dragging the index down by 9.75 points on its own, according to the Wall Street Journal.
#billion
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