By now, you've heard the same advice a thousand times: "Stop purchasing packs. Buy singles!" But what if your nearest "local" card shop is hours away or you're searching for a chase card for sale located across the country? That's where eBay comes in.
From cards to Funko Pops, eBay has been a vital lifeline for collectors for decades. As the worldwide brand continues to adapt to meet the needs of its users, Mantel met with Luci Yang, eBay's GM of U.S. Collectibles, at The National to learn more about how the marketplace's latest changes. Here's what she had to say about her career, the importance of community, and how eBay is putting powerful data into the hands of collectors.
Luci Yang, eBay's GM of U.S. Collectibles
You've got undergrad degrees from Harvard, and both an MBA and a JD from Yale. How did you end up working for eBay?
Everyone's path is a little windier than people expect, and mine was too. I spent a long time earlier in my career in business and management consulting. I joined eBay about five years ago, right as the company was leaning hard into its focus-category strategy—you've probably heard our CEO talk about that.
At the time, I joined the automotive parts and accessories team, since that was one of the focus categories then. Over the last five years, I've worked in parts and accessories, electronics, and heavy equipment, another focus area for eBay. This past January, I moved into collectibles. So I come from more of a corporate background, but I'm excited to tap into the childhood passion of collecting. Right now my role is head of U.S. collectibles, with trading cards a big piece of it, along with comics, toys, coins and more.
#collectibles #luci #yang #heard
From cards to Funko Pops, eBay has been a vital lifeline for collectors for decades. As the worldwide brand continues to adapt to meet the needs of its users, Mantel met with Luci Yang, eBay's GM of U.S. Collectibles, at The National to learn more about how the marketplace's latest changes. Here's what she had to say about her career, the importance of community, and how eBay is putting powerful data into the hands of collectors.
Luci Yang, eBay's GM of U.S. Collectibles
You've got undergrad degrees from Harvard, and both an MBA and a JD from Yale. How did you end up working for eBay?
Everyone's path is a little windier than people expect, and mine was too. I spent a long time earlier in my career in business and management consulting. I joined eBay about five years ago, right as the company was leaning hard into its focus-category strategy—you've probably heard our CEO talk about that.
At the time, I joined the automotive parts and accessories team, since that was one of the focus categories then. Over the last five years, I've worked in parts and accessories, electronics, and heavy equipment, another focus area for eBay. This past January, I moved into collectibles. So I come from more of a corporate background, but I'm excited to tap into the childhood passion of collecting. Right now my role is head of U.S. collectibles, with trading cards a big piece of it, along with comics, toys, coins and more.
#collectibles #luci #yang #heard
3 months ago