Beyoncé has secured full ownership of her whiskey brand.
As AFROTECH
previously reported, the "MORNING DEW (DONK)" artist launched SirDavis with Moët Hennessy in 2024. The whiskey features a "bespoke recipe" influenced by ****** an and Scotland and had been in the works for years. She described it as fate, given her family ties.
"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," Beyoncé said in a press release. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy."
She continued, "In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."
#beyonc
As AFROTECH
previously reported, the "MORNING DEW (DONK)" artist launched SirDavis with Moët Hennessy in 2024. The whiskey features a "bespoke recipe" influenced by ****** an and Scotland and had been in the works for years. She described it as fate, given her family ties.
"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling," Beyoncé said in a press release. "When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy."
She continued, "In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."
#beyonc
2 months ago
