Is FIFA selling the World Cup? What to know about Gianni Infantino investment plan UEFA says 'crosses a line' originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
The 2026 FIFA World Cup was a sensational financial success for FIFA, as the football governing body announced an incredible revenue total of $13 billion for its latest four-year cycle, over a 100% increase from the previous period.
It did not come without controversy. FIFA heavily commercialised its flagship event, vastly increasing ticket prices, introducing a new in-house ticket resale vehicle, and cozying up to the U.S. government throughout the event in North America, all of which sparked significant backlash.
With the 2030 World Cup cycle now under way, FIFA has undertaken the genesis of a new commercial venture, which, on the surface, is set to generate even more cash for the Switzerland-based non-profit.
The investment vehicle, first revealed in reports by Martyn Ziegler of The Times and in the Financial Times and shortly thereafter confirmed by FIFA, has many fans and entities fearful of the direction in which the game of football is heading.
#investment #Event
The 2026 FIFA World Cup was a sensational financial success for FIFA, as the football governing body announced an incredible revenue total of $13 billion for its latest four-year cycle, over a 100% increase from the previous period.
It did not come without controversy. FIFA heavily commercialised its flagship event, vastly increasing ticket prices, introducing a new in-house ticket resale vehicle, and cozying up to the U.S. government throughout the event in North America, all of which sparked significant backlash.
With the 2030 World Cup cycle now under way, FIFA has undertaken the genesis of a new commercial venture, which, on the surface, is set to generate even more cash for the Switzerland-based non-profit.
The investment vehicle, first revealed in reports by Martyn Ziegler of The Times and in the Financial Times and shortly thereafter confirmed by FIFA, has many fans and entities fearful of the direction in which the game of football is heading.
#investment #Event
2 days ago
