Cardi B joins Zevia's latest campaign to keep it real at the height of demand for healthier soda alternatives.
No one has ever accused Cardi B of sugarcoating things. Now she's cashing in on that reputation in a whole new set of ads.
The 33-year-old Grammy-winning rapper stars in Zevia's new campaign as a "real talk" interpreter who says the quiet part out loud.
In the first ad spot, the "Am I the Drama?" artist sips from a green can of Zevia, a brand of zero-calorie, zero-sugar beverages sweetened naturally with the stevia plant, while seated in the middle of a high school guidance counselor meeting between a student and his mother. As the conversation unfolds, Cardi translates the passive-aggressive politeness into what she says everyone is really thinking.
When the guidance counselor tells the mother her son is falling behind, the rap star cuts in, "He's saying your son is stupid." Then, when the mother responds that he may need a more rigorous environment than the school offers, the "Bodak Yellow" rapper interprets it as, "She's saying your school is stupid."
#mother #campaign #guidance #saying
No one has ever accused Cardi B of sugarcoating things. Now she's cashing in on that reputation in a whole new set of ads.
The 33-year-old Grammy-winning rapper stars in Zevia's new campaign as a "real talk" interpreter who says the quiet part out loud.
In the first ad spot, the "Am I the Drama?" artist sips from a green can of Zevia, a brand of zero-calorie, zero-sugar beverages sweetened naturally with the stevia plant, while seated in the middle of a high school guidance counselor meeting between a student and his mother. As the conversation unfolds, Cardi translates the passive-aggressive politeness into what she says everyone is really thinking.
When the guidance counselor tells the mother her son is falling behind, the rap star cuts in, "He's saying your son is stupid." Then, when the mother responds that he may need a more rigorous environment than the school offers, the "Bodak Yellow" rapper interprets it as, "She's saying your school is stupid."
#mother #campaign #guidance #saying
3 months ago
