Erling Haaland's performance at the 2026 World Cup will see a dramatic rise in jersey sales around the world. With seven goals in five matches in leading Norway to the quarterfinals, coupled with his social media stardom, his brand is skyrocketing.
As far as jerseys go, fans might have noticed during the tournament that the back of his Norway kit is different from what he wears with his club side, Manchester City.
While scoring goals in the Premier League, his jersey features "Haaland" on the back. It's different when he's representing his country as he has "Braut Haaland" on the back of his Norway jerseys.
Why the difference?
Erling Braut Haaland is his full name with "Braut" the last name of his mother, Gry Marita Braut. a former professional heptathlete. "Haaland" comes from his dad, former Premier League player Alf-Inge.