Fans have cheered and despaired at the World Cup's most exciting - and nail-biting - moments in pubs, watch parties and sitting rooms across the country. But some places have embraced it more than others.
We've **** ysed BBC iPlayer viewing figures to see where the tournament has been most popular. The figures cover all World Cup content on iPlayer - including live matches, highlights and **** ysis programmes - but do not include games shown exclusively on ITV.
The map of postcode areas below shows the proportion of signed-in iPlayer users who watched BBC World Cup content between 11 June and 7 July. The darker the green, the higher the level of interest.
London has been the tournament's viewing capital, with 13 of the top 14 postcode areas for iPlayer viewing located in and around the city.
Nearly two-thirds (64%) of UK iPlayer accounts have streamed at least some of the World Cup, but this rises to almost 80% in the leading areas of Southall, Ilford and East London.