Project B, the new global women's and men's basketball league, has named former Atlanta Hawks general manager Landry Fields as its head of men's basketball.
The league made the announcement Thursday morning, adding that Fields will oversee men's player recruitment and team operations and work closely with the league's chief basketball officer Alana Beard.
"Landry understands the game from every angle," Beard, the No. 2 pick in the 2004 WNBA draft, said in a statement distributed by the league. "He's been a player, he's built teams, and he knows culture doesn't happen by accident."
The league has already started rolling out its women's circuit, and so far about a dozen women's basketball players have said they'll be participating, including Dallas Wings rookie Azzi Fudd, former WNBA MVP Nneka Ogwumike, Alyssa Thomas, Jonquel Jones, Jewell Loyd and Seattle Storm rookie Awa Fam. Many young players from around the world are also expected to play.
Project B will feature six teams with 11 players and plans to barnstorm across Europe and Asia. Valencia, Spain, and Tokyo have already been announced as two of the host cities. It will debut early next year, with the men's and women's circuits running together from January-April.