You've got to hand it to whichever lawyers wrote the NDAs for guests of Taylor Swift's wedding. It's been five days since she took over Madison Square Garden and blocked off a sizable slice of midtown Manhattan for her July 3 nuptials, and no major details have yet emerged about the pop superstar's dress.
But we do know who designed it. Jonathan Anderson got the commission, a major score for a creative director who was brought to Dior a little over a year ago with the task of amping up the brand's global profile. The newly wedded couple must have gotten a bundle deal: Travis Kelce opted for bespoke Christian Dior, too, and both stars wore custom Christian Louboutin shoes.
In her wardrobe and her music, Swift tends to slot herself into a variety of classic feminine roles: the fairy-tale princess, the high school lover girl, America's sweetheart. Before her wedding, fashion writers predicted a slew of designers whose wedding gowns might fit those archetypes. Ralph Lauren, one of whose dresses Swift wore for her enchanted-garden engagement shoot, would have been a solid choice for a "Miss Americana" getting hitched on Independence Day weekend. Vivienne Westwood, she of the Swift-approved corset-and-draped-skirt combo, would have made a garment worthy of the dewy-eyed romance and grandiosity Swift brings to her love songs.
Dior was not among the most buzzed-about contenders; Vogue didn't even name it in its top five guesses. Swift has barely worn the brand—though she's been spotted carrying a variety of Dior handbags this spring—which makes her choice of Anderson a bit of a surprise. For a celebrity who, for better and for worse, has placed her own personal tastes above fast-changing trends and the cachet of high fashion, picking a big-name designer at an illustrious French house to make her gown signals a desire to project a new degree of fashion prestige.
The former creative director at Loewe and the founder of his own JW Anderson label, Anderson has made his name with designs that add a contemporary edge to classic styles. He is fluent in preppy, attracted to whimsy, and adept at mining womenswear for menswear ideas (and vice versa). He's made approachable, mass-market lines with Topshop and Uniqlo, and his versatile talents have led to a creative partnership with director Luca Guadagnino, for whom he led costume design for the buzzy films Challengers and Queer. In December, the Fashion Awards in the U.K. named him Designer of the Year for the third consecutive year.
But we do know who designed it. Jonathan Anderson got the commission, a major score for a creative director who was brought to Dior a little over a year ago with the task of amping up the brand's global profile. The newly wedded couple must have gotten a bundle deal: Travis Kelce opted for bespoke Christian Dior, too, and both stars wore custom Christian Louboutin shoes.
In her wardrobe and her music, Swift tends to slot herself into a variety of classic feminine roles: the fairy-tale princess, the high school lover girl, America's sweetheart. Before her wedding, fashion writers predicted a slew of designers whose wedding gowns might fit those archetypes. Ralph Lauren, one of whose dresses Swift wore for her enchanted-garden engagement shoot, would have been a solid choice for a "Miss Americana" getting hitched on Independence Day weekend. Vivienne Westwood, she of the Swift-approved corset-and-draped-skirt combo, would have made a garment worthy of the dewy-eyed romance and grandiosity Swift brings to her love songs.
Dior was not among the most buzzed-about contenders; Vogue didn't even name it in its top five guesses. Swift has barely worn the brand—though she's been spotted carrying a variety of Dior handbags this spring—which makes her choice of Anderson a bit of a surprise. For a celebrity who, for better and for worse, has placed her own personal tastes above fast-changing trends and the cachet of high fashion, picking a big-name designer at an illustrious French house to make her gown signals a desire to project a new degree of fashion prestige.
The former creative director at Loewe and the founder of his own JW Anderson label, Anderson has made his name with designs that add a contemporary edge to classic styles. He is fluent in preppy, attracted to whimsy, and adept at mining womenswear for menswear ideas (and vice versa). He's made approachable, mass-market lines with Topshop and Uniqlo, and his versatile talents have led to a creative partnership with director Luca Guadagnino, for whom he led costume design for the buzzy films Challengers and Queer. In December, the Fashion Awards in the U.K. named him Designer of the Year for the third consecutive year.
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