Jun. 30—PULLMAN — A day before Washington State University enters a new era in the rebuilt Pac-12 Conference, the Cougars introduced a new partnership.
WSU and Confederated Tribes of the Colville Reservation announced Tuesday a new five-year deal worth $8.43 million, including a $250,000 donation to the Cougar Athletic Excellence Fund in the first year. It's the largest annual sponsorship in WSU athletics history.
The Cougars will wear a new patch on their jerseys for football, men's and women's basketball, baseball and soccer.
"As we enter a new era of the Pac-12 — which begins tomorrow, by the way — we do so with a new look," WSU athletic director Jon Haarlow said during a news conference. "A look that represents far more than just branding. It represents a partnership rooted in shared values, mutual respect, commitment to developing future generations across Eastern Washington and throughout the Pacific Northwest. We've said it internally, we've said it publicly, that our intention is to be the leaders in the new Pac-12. Leadership requires innovation. It requires thinking differently. It requires building strategic partnerships that align with who we are as an institution."
"At the heart of this partnership is a shared belief in investing in young people, helping them become exceptional students, future leaders, and ultimately bringing them back home to strengthen the communities they love," WSU President Betsy Cantwell is quoted as saying in a press release. "That alignment of values is what made the Colville Tribes the right partner for this historic opportunity."
WSU and Confederated Tribes of the Colville Reservation announced Tuesday a new five-year deal worth $8.43 million, including a $250,000 donation to the Cougar Athletic Excellence Fund in the first year. It's the largest annual sponsorship in WSU athletics history.
The Cougars will wear a new patch on their jerseys for football, men's and women's basketball, baseball and soccer.
"As we enter a new era of the Pac-12 — which begins tomorrow, by the way — we do so with a new look," WSU athletic director Jon Haarlow said during a news conference. "A look that represents far more than just branding. It represents a partnership rooted in shared values, mutual respect, commitment to developing future generations across Eastern Washington and throughout the Pacific Northwest. We've said it internally, we've said it publicly, that our intention is to be the leaders in the new Pac-12. Leadership requires innovation. It requires thinking differently. It requires building strategic partnerships that align with who we are as an institution."
"At the heart of this partnership is a shared belief in investing in young people, helping them become exceptional students, future leaders, and ultimately bringing them back home to strengthen the communities they love," WSU President Betsy Cantwell is quoted as saying in a press release. "That alignment of values is what made the Colville Tribes the right partner for this historic opportunity."
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