LONDON — What once had scales and sharp teeth is now fluffy with hooves. Lacoste honored Novak Djokovic by replacing its crocodile logo with a goat on an exclusive collection ahead of next week's Wimbledon.
The transformation was unveiled at an intimate panel talk at Lacoste's flagship on Regent Street, where the tennis legend sat down with fans to discuss the new campaign and the philosophies behind his success.
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