Dana White has dragged the Elon Musk vs. Mark Zuckerberg fight back into the spotlight by insisting it was much closer to reality than fans thought.
The UFC boss said the talks went far beyond social media noise, with both billionaires involved in detailed discussions over money, venue and fight logistics.
For a matchup many treated like a meme, the numbers were serious.
A Happy Punch post shared White's comments about the failed Musk-Zuckerberg fight and the huge cost of staging it at Rome's Colosseum.
White said: "That was real. I was literally in my backyard for 2 weeks negotiating that fight. Those two were gonna put up the money."