Local ratings are in for the United States men’s national soccer team’s World Cup match against Paraguay, and the cities most interested in the game may not be the ones you expect.
According to Michael Mulvihill, the President of Insights and ***** ytics at Fox Corporation, Kansas City had the highest English-language ratings for United States-Paraguay.
Kansas City recorded a 9.2 rating and a 29 share. A rating is the percentage of total households in a market that tuned into the game, while share is the percentage of households watching TV that were watching the game. So 9.2% of Kansas City households watched United States-Paraguay, and 29% of households watching TV in Kansas City were tuned into the match.
The story is slightly different when Spanish viewership is included. Combined English- and Spanish-language ratings show Los Angeles topping all markets with a 13.4 rating and a 42 share. For comparison, throughout the entire 2025 World Series (Los Angeles Dodgers-Toronto Blue Jays), Los Angeles averaged a 17.6 rating and a 53 share.
The combined English + Spanish ratings generally highlight cities with large Hispanic populations (Los Angeles, Miami, and Houston are the top three). But the English-language ratings are far more interesting. Boston was No. 2 with an 8.6 rating, while San Diego, Dallas, and St. Louis tied at 7.3.
According to Michael Mulvihill, the President of Insights and ***** ytics at Fox Corporation, Kansas City had the highest English-language ratings for United States-Paraguay.
Kansas City recorded a 9.2 rating and a 29 share. A rating is the percentage of total households in a market that tuned into the game, while share is the percentage of households watching TV that were watching the game. So 9.2% of Kansas City households watched United States-Paraguay, and 29% of households watching TV in Kansas City were tuned into the match.
The story is slightly different when Spanish viewership is included. Combined English- and Spanish-language ratings show Los Angeles topping all markets with a 13.4 rating and a 42 share. For comparison, throughout the entire 2025 World Series (Los Angeles Dodgers-Toronto Blue Jays), Los Angeles averaged a 17.6 rating and a 53 share.
The combined English + Spanish ratings generally highlight cities with large Hispanic populations (Los Angeles, Miami, and Houston are the top three). But the English-language ratings are far more interesting. Boston was No. 2 with an 8.6 rating, while San Diego, Dallas, and St. Louis tied at 7.3.
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