LeBron James is getting ready for his post-NBA media career, partner says

LeBron James’ longtime business partner has been laying the groundwork to grow the basketball superstar’s business when he steps away from the game.
In an appearance at last week’s Semafor World Economy gathering, Maverick Carter said that changes in the tech and media landscape allowed James some flexibility in terms of his next moves once he retires — which could be as soon as later this month, if the Lakers fall to the Houston Rockets in the first round of the NBA playoffs, or after next season.
Carter told Semaf