The stock market has its dips, but historically, Apple (APPL) stock has done well for investors. As of Oct. 1, it traded for $330.32 — a nearly 30% yearly increase, according to Yahoo Finance. Take it back further to 2016, and the stock has gone up by a little over 1,063%.
As a new investor, you might be thinking Apple stock is the perfect buy. However, as with any other investment, it's not without risk. These are some of the most common mistakes investors make when buying stocks, according to financial advisors Ed Peagler and Xintian **** .
As per J.P. Morgan, the general advice when it comes to stocks is to put no more than 10% to 20% of your total portfolio in one stock. Of course, when you see the numbers rising on a particular stock, it's easy to get excited and make investment choices based on that.
This can be a mistake, though.
"Apple is a spectacular company that most people already know and love. It's no surprise, then, that many individuals end up with too large a position in their overall portfolio. And they don't feel like they have a high concentration stock because it's Apple. They trust it," said Xintian **** , CPA, senior tax manager at Alexander Accountants, CPAs. "But high concentration is high concentration. And it amplifies the risk of an unsafe, underestimated stock."

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