Anas Marwah and Asala Maleh have built an audience of more than 65 million followers through family YouTube vlogs
Speaking with PEOPLE ahead of their sold-out live show at the Prudential Center in Newark, the pair open up about how authenticity has contributed to their longevity online
They also share how they protect their family life, including their two children, Mila and Noah, online
When Anas Marwah and Asala Maleh look back on their careers at age 70, they don't want to have any regrets.
The content creators, who are also married with two children, can trace the origins of their relationship right alongside the origins of their wildly successful social media careers. The pair first got their start as individual online creators on the now-defunct social media platform Vine, then met on Snapchat and began their now years-long journey to build their own social media empire.
Since first connecting and building their careers and family together, the pair's online reach has spiraled. They're best known for their family YouTube vlogs, which they create with a core mission of making "screen time family time again." Despite their over 65 million followers, the pair are adamant they don't want to lose the magic that helped them build their platform.
"Authenticity is probably our number one thing," says Anas, 34. This pursuit of making sure all their content is authentic has allowed them to understand what their audience wants for so long — and to deliver on it each and every day. Most recently, the pair have decided to translate the lovable excitement of their YouTube vlogs into their first-ever live show: "The Anazala Family Live," which will see the couple take over the Prudential Center in Newark. A testament to the pair's loyal audience: the event sold out in just 25 minutes.
Asala and Anas.
Credit: The Anazala Family
#youtube
Speaking with PEOPLE ahead of their sold-out live show at the Prudential Center in Newark, the pair open up about how authenticity has contributed to their longevity online
They also share how they protect their family life, including their two children, Mila and Noah, online
When Anas Marwah and Asala Maleh look back on their careers at age 70, they don't want to have any regrets.
The content creators, who are also married with two children, can trace the origins of their relationship right alongside the origins of their wildly successful social media careers. The pair first got their start as individual online creators on the now-defunct social media platform Vine, then met on Snapchat and began their now years-long journey to build their own social media empire.
Since first connecting and building their careers and family together, the pair's online reach has spiraled. They're best known for their family YouTube vlogs, which they create with a core mission of making "screen time family time again." Despite their over 65 million followers, the pair are adamant they don't want to lose the magic that helped them build their platform.
"Authenticity is probably our number one thing," says Anas, 34. This pursuit of making sure all their content is authentic has allowed them to understand what their audience wants for so long — and to deliver on it each and every day. Most recently, the pair have decided to translate the lovable excitement of their YouTube vlogs into their first-ever live show: "The Anazala Family Live," which will see the couple take over the Prudential Center in Newark. A testament to the pair's loyal audience: the event sold out in just 25 minutes.
Asala and Anas.
Credit: The Anazala Family
#youtube
1 day ago
