While I buy most of my clothes from Amazon, when I needed a new wardrobe for a video shoot, my wife and I went on a tour of local retailers.
Since I needed shirts that would hold up well in hot weather, we went to Target and Bass Pro Shops, and as much as I don't like trying clothes on, I took advantage of the stores' dressing rooms.
I'm not alone in wanting to try things on before I buy.
"The opportunity to try on clothes and test products is a major driver of store traffic,
with 52% of consumers surveyed saying they go to stores instead of shopping online because of this. References to trying on/testing products surged 32% YoY on average at retailers and were up 58% at beauty retailers," according to a Chatmeter report published last year.
People, me included, like seeing what they're buying before committing to a purchase.
#went
Since I needed shirts that would hold up well in hot weather, we went to Target and Bass Pro Shops, and as much as I don't like trying clothes on, I took advantage of the stores' dressing rooms.
I'm not alone in wanting to try things on before I buy.
"The opportunity to try on clothes and test products is a major driver of store traffic,
with 52% of consumers surveyed saying they go to stores instead of shopping online because of this. References to trying on/testing products surged 32% YoY on average at retailers and were up 58% at beauty retailers," according to a Chatmeter report published last year.
People, me included, like seeing what they're buying before committing to a purchase.
#went
2 days ago
