Last week, Good Good Golf released an ad spot for its co-branded Callaway driver. In it, Good Good co-founder Garrett Clark tackles a woman who dared reach for his driver, stands over her, and says, "Do not touch my new driver."
After swift and intense backlash, the ad was deleted, but not before several people preserved it on the internet.
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," Good Good Golf, a YouTube phenomenon-turned brand, said in an official statement posted Saturday. "We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."
Callaway Golf CEO Chip Brewer and Good Good CEO Matt Kendrick also released separate statements, as reported by The Wall Street Journal.
Those statements did not stop the avalanche. PGA Tour CEO Brian Rolapp condemned the ad and Good Good's "disappointing" and "defensive" response. Golf Channel postponed the premiere of its Big Break x Good Good reality show. ****** 's Sporting Goods and Galaxy Golf reportedly pulled Good Good merchandise from stores.
#driver
After swift and intense backlash, the ad was deleted, but not before several people preserved it on the internet.
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," Good Good Golf, a YouTube phenomenon-turned brand, said in an official statement posted Saturday. "We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."
Callaway Golf CEO Chip Brewer and Good Good CEO Matt Kendrick also released separate statements, as reported by The Wall Street Journal.
Those statements did not stop the avalanche. PGA Tour CEO Brian Rolapp condemned the ad and Good Good's "disappointing" and "defensive" response. Golf Channel postponed the premiere of its Big Break x Good Good reality show. ****** 's Sporting Goods and Galaxy Golf reportedly pulled Good Good merchandise from stores.
#driver
2 months ago
