Model Bella Hadid has become the face of the pre-fall 2026 activewear campaign of the company Alo. The partnership was announced this week and received backlash from people who support both Palestinians and Israel.
According to Elle magazine, the partnership was unveiled on Tuesday. Hadid's move to the Los Angeles wellness label is consistent with her off-duty style. Hadid announced the news on Instagram and directed followers to the magazine and a campaign video.
The photoshoot took place in Los Angeles and was made by Mert Alas and Marcus Piggott. Mimi Cuttrell also styled the campaign. The campaign includes both close portraits and city and nature backdrops. This is a reunion of Hadid and Alo, since the model participated in the company's fall 2025 campaign.
According to Hadid, she has realized the importance of making room for herself as she got older. She believes that small rituals are an important part of taking care of her body. Summer Nacewicz, the executive vice president of marketing and creative of Alo, stated that Hadid is an example of someone who connects fashion, wellness, and culture and stays true to herself.
Criticism has been expressed on social media regarding Hadid's partnership with a company that works in Israel, considering it performative and inconsistent with her Palestinian heritage and support for Palestinians.
#campaign #according
According to Elle magazine, the partnership was unveiled on Tuesday. Hadid's move to the Los Angeles wellness label is consistent with her off-duty style. Hadid announced the news on Instagram and directed followers to the magazine and a campaign video.
The photoshoot took place in Los Angeles and was made by Mert Alas and Marcus Piggott. Mimi Cuttrell also styled the campaign. The campaign includes both close portraits and city and nature backdrops. This is a reunion of Hadid and Alo, since the model participated in the company's fall 2025 campaign.
According to Hadid, she has realized the importance of making room for herself as she got older. She believes that small rituals are an important part of taking care of her body. Summer Nacewicz, the executive vice president of marketing and creative of Alo, stated that Hadid is an example of someone who connects fashion, wellness, and culture and stays true to herself.
Criticism has been expressed on social media regarding Hadid's partnership with a company that works in Israel, considering it performative and inconsistent with her Palestinian heritage and support for Palestinians.
#campaign #according
7 days ago
