The 2026 World Cup saw records broken in viewership and attendance as football fans from across the globe descended on the United States, Canada and Mexico for 104 matches. Spain won its second men's World Cup after a summer that featured countless storylines. A quick glance in the streets of social media at any given moment of the tournament saw new fans asking "Which Premier League team should I support?"
Not La Liga. Not Serie A. Not Liga MX. Not MLS.
There's a reason that the Premier League, or the Prem, is the one that people want to be a part of. There were 182 EPL players in the World Cup, making it the league with the most players in the competition. It is the most-watched soccer league in the world, being broadcast to 189 countries in 1.2 billion homes, the organization reports.
To capitalize on the hype surrounding soccer, or as many in the U.S. are now calling it, football, the Premier League will host an activation called "Coast to Coast" on opening weekend of the 2026-2027 season from Friday, Aug. 21 to Monday, Aug. 24. There will be free watch parties across the United States in partnership with NBC with opportunities to engage with each club. The EPL has done other pop-ups and fan fests across the pond before, such as Premier League Mornings Live and the MLS All-Star Game has been played against various clubs. But this is the first time that all 20 clubs will be highlighted.
"We think now is an opportunity to be able to say, 'Hey, if you enjoyed (the World Cup), come and watch the best of the best competing every week in our league and the biggest clubs in the world," Akash Jain, Premier League U.S. Managing Director, told USA TODAY Sports.
#league #World #states
Not La Liga. Not Serie A. Not Liga MX. Not MLS.
There's a reason that the Premier League, or the Prem, is the one that people want to be a part of. There were 182 EPL players in the World Cup, making it the league with the most players in the competition. It is the most-watched soccer league in the world, being broadcast to 189 countries in 1.2 billion homes, the organization reports.
To capitalize on the hype surrounding soccer, or as many in the U.S. are now calling it, football, the Premier League will host an activation called "Coast to Coast" on opening weekend of the 2026-2027 season from Friday, Aug. 21 to Monday, Aug. 24. There will be free watch parties across the United States in partnership with NBC with opportunities to engage with each club. The EPL has done other pop-ups and fan fests across the pond before, such as Premier League Mornings Live and the MLS All-Star Game has been played against various clubs. But this is the first time that all 20 clubs will be highlighted.
"We think now is an opportunity to be able to say, 'Hey, if you enjoyed (the World Cup), come and watch the best of the best competing every week in our league and the biggest clubs in the world," Akash Jain, Premier League U.S. Managing Director, told USA TODAY Sports.
#league #World #states
11 days ago
