The Green Bay Packers and Thrivent signed a long-term sponsorship agreement that makes the Minneapolis- and Appleton-based company the official financial services partner of the team.
"Both the Packers and Thrivent are committed to making a meaningful impact across the region, strengthening our communities and serving others while delivering exceptional service," Green Bay Packers President and CEO Ed Policy said of the deal, which was announced July 13.
Thrivent was created by the 2002 merger of Aid ****** ociation for Lutherans, founded in Appleton, and Lutheran Brotherhood of Minneapolis. Thrivent has a large Appleton campus; it has more than 2.4 million clients and $212 billion in ****** ets under management.
"This partnership allows us to grow awareness of Thrivent, share our purpose-based approach to finances, and engage people through high-visibility moments on and off the field. At the same time, our shared Wisconsin roots and belief in giving back make this a collaboration that will create lasting change through our new community impact program," said Terry Rasmussen, Thrivent president and CEO.
Terms of the agreement were not disclosed.