Paige Bueckers embraces fitting new nickname after Nike's latest ad goes viral originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Paige Bueckers has been one of the WNBA's brightest stars throughout the 2026 season, and Nike is making sure everyone knows it.
The Dallas Wings guard is enjoying another outstanding campaign while helping transform Dallas into one of the league's top teams. Following another dominant performance Friday night, Nike unveiled a creative Western-themed campaign featuring Bueckers that quickly generated buzz across social media.
The centerpiece of the campaign wasn't just the visuals. It was a new nickname that many fans believe fits Bueckers' game perfectly.
Nike's latest advertisement styled Bueckers as an Old West outlaw, complete with a wanted poster.
Paige Bueckers has been one of the WNBA's brightest stars throughout the 2026 season, and Nike is making sure everyone knows it.
The Dallas Wings guard is enjoying another outstanding campaign while helping transform Dallas into one of the league's top teams. Following another dominant performance Friday night, Nike unveiled a creative Western-themed campaign featuring Bueckers that quickly generated buzz across social media.
The centerpiece of the campaign wasn't just the visuals. It was a new nickname that many fans believe fits Bueckers' game perfectly.
Nike's latest advertisement styled Bueckers as an Old West outlaw, complete with a wanted poster.
17 days ago
