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Unilever is expanding its Liquid IV powdered hydration brand into five more European markets.
The UK-based consumer goods giant is launching the brand into Spain, Germany, France, Sweden and Iceland.
Liquid IV is already sold in the UK and Italy in Europe.
Outside of Europe, the brand will also be launched in South Korea this year.
In a statement, Unilever said the rollout marks the next phase of the brand's international expansion and takes Liquid IV to 15 markets globally.
3 months ago

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