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PARIS (AP) — Chanel's artistic director Matthieu Blazy sent the fashion house's suits stretching towards sportswear and evening dresses drifting through clouds, with Nicole Kidman, Dua Lipa and Pedro Pascal in the audience as he unveiled his spring-summer 2027 collection.
The Monday night show underscored that a year into his creative revival, Blazy has made the house feel newly unpredictable.
The former Bottega Veneta designer succeeded Virginie Viard, who took over after Karl Lagerfeld 's death in 2019. Viard's tenure brought record sales but Blazy's contribution has been to restore a sense that Chanel's familiar ingredients can produce something unexpected.
That renewal is visible in his treatment of the house's symbols: tweed can stretch; formal jackets sit against bare skin; quilted bags turn slouchy.
The appeal lies in giving established clients something recognizable, and newer ones something to reinterpret.

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