This summer, we took a family vacation to Oregon to hike in the Pacific Northwest. Not surprisingly, we saw a bunch of people decked out in clothing made by Columbia, the huge sportswear company founded in Portland in 1938, and named for the nearby river.
We also saw a lot of people wearing Patagonia clothes. Named after the vast geographic region at the southern tip of South America, shared by Argentina and Chile, Patagonia was founded by climber Yvon Chouinard in 1973 to provide durable climbing equipment and outdoor wear. The company heavily supports environmental causes and donates profits from the sale of their jackets, fleeces and other gear to ecological protection. The company even sued President Trump in 2017, for shrinking federal lands protections.
In addition to environmental causes, Patagonia has also championed the LGBTQ community by partnering with the Human Rights Campaign to oppose state legislation targeting their rights. This summer, though, the company sued one member of that community.
Wyn Wiley is an activist from Bend, Oregon, who focuses on environmental and LGBTQ+ issues, promoting acceptance of queer identities in the environmentalist and outdoors communities, and promoting awareness of climate change and its effects.
In October of 2018, Wiley created the character Pattie Gonia and produced short-form outdoors activism content on Instagram and TikTok, while dressing in drag. The first posted video garnered more than 100 million views. Pattie Gonia has 1.8 million Instagram followers and claims to have raised $3.7 million for environmental causes, including $1 million raised last year on a 100-mile hike. In 2022, Pattie Gonia partnered with The North Face, another outdoor gear juggernaut, for their 2022 "Summer of Pride" series, which consisted of outdoor community-building events focused on local LGBTQ+ engagement and acceptance.
#lgbtq #summer
We also saw a lot of people wearing Patagonia clothes. Named after the vast geographic region at the southern tip of South America, shared by Argentina and Chile, Patagonia was founded by climber Yvon Chouinard in 1973 to provide durable climbing equipment and outdoor wear. The company heavily supports environmental causes and donates profits from the sale of their jackets, fleeces and other gear to ecological protection. The company even sued President Trump in 2017, for shrinking federal lands protections.
In addition to environmental causes, Patagonia has also championed the LGBTQ community by partnering with the Human Rights Campaign to oppose state legislation targeting their rights. This summer, though, the company sued one member of that community.
Wyn Wiley is an activist from Bend, Oregon, who focuses on environmental and LGBTQ+ issues, promoting acceptance of queer identities in the environmentalist and outdoors communities, and promoting awareness of climate change and its effects.
In October of 2018, Wiley created the character Pattie Gonia and produced short-form outdoors activism content on Instagram and TikTok, while dressing in drag. The first posted video garnered more than 100 million views. Pattie Gonia has 1.8 million Instagram followers and claims to have raised $3.7 million for environmental causes, including $1 million raised last year on a 100-mile hike. In 2022, Pattie Gonia partnered with The North Face, another outdoor gear juggernaut, for their 2022 "Summer of Pride" series, which consisted of outdoor community-building events focused on local LGBTQ+ engagement and acceptance.
#lgbtq #summer
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