Liverpool have signed a "milestone" new shirt sponsorship deal with Turkish Airlines, understood to be worth more than £60million ($81.2 million) a year.
The company, which has signed a five-year contract, becomes only the sixth in the club's history to have its name on the front of the shirt.
Liverpool believe it could be the most lucrative deal in Premier League history, although Manchester United's agreement with Snapdragon is claimed to be worth a similar amount.
Turkish Airlines will replace Standard Chartered, which has sponsored the club since 2010, with the current deal estimated to be worth in the region of £50m a season. The bank will become a global partner from next term.
"This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027," chief commercial officer Ben Latty said.
#shirt
The company, which has signed a five-year contract, becomes only the sixth in the club's history to have its name on the front of the shirt.
Liverpool believe it could be the most lucrative deal in Premier League history, although Manchester United's agreement with Snapdragon is claimed to be worth a similar amount.
Turkish Airlines will replace Standard Chartered, which has sponsored the club since 2010, with the current deal estimated to be worth in the region of £50m a season. The bank will become a global partner from next term.
"This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027," chief commercial officer Ben Latty said.
#shirt
5 days ago
