Meta is closing on Google in advertising. But Wall Street is still backing Alphabet stock.
In Q2, Meta made $59.36 billion from ads, up 27%, its filing shows. Alphabet made $63.27 billion from "Google Search & other," up 17%. The gap is $3.9 billion. It was almost double last year.
"Meta arguably has seen the largest impact from AI on ad growth and is on track to surpass Google Search this year," Bernstein ***** yst Mark Shmulik wrote.
His firm says Meta took nearly half of every new digital ad dollar in the quarter. AI is sharpening recommendations and targeting: Meta served 14% more ads and charged 12% more for each. Google and Amazon are benefiting too.
Note: Meta is competing on the Google Search and Other segment. Total Google advertising revenue was $81.63 billion.
#search #alphabet #wall #street
In Q2, Meta made $59.36 billion from ads, up 27%, its filing shows. Alphabet made $63.27 billion from "Google Search & other," up 17%. The gap is $3.9 billion. It was almost double last year.
"Meta arguably has seen the largest impact from AI on ad growth and is on track to surpass Google Search this year," Bernstein ***** yst Mark Shmulik wrote.
His firm says Meta took nearly half of every new digital ad dollar in the quarter. AI is sharpening recommendations and targeting: Meta served 14% more ads and charged 12% more for each. Google and Amazon are benefiting too.
Note: Meta is competing on the Google Search and Other segment. Total Google advertising revenue was $81.63 billion.
#search #alphabet #wall #street
11 days ago
