The cream always rises to the top.
That's the message J.J. Watt is injecting into Burnley FC, the English soccer club that he is a minority investor in.
The former Houston Texans great tapped into his "Milk Man" persona to help design the side's cream-colored away kit for the 2026-2027 season. Burnley, which was founded in 1882, released a lighthearted promotional video called "The Cream Rises" on Friday, July 31 to share the design with the world.
In in the visual, Watt plays a local milk man. After starting his day among cows and sheep, he drives a milk float through the countryside, dropping off deliveries to local legends, including cricket great Sir Jimmy Anderson and entrepreneur Dave Fishwick. Instead of actual cream, the goods delivered are one of the new kits. The defensive star ends his trip at Turf Moor, the Clarets' stadium, showing off the full Castore jersey with the cream base and horizontal red and green stripes.
"From day one, I didn't want this to be just another football shirt. I wanted to create something quintessentially Burnley," Watt said in a statement on the team's website. "Every decision we made started with one question: are we doing the supporters of this club proud? As I've said many times before, this club existed long before I arrived and it will exist long after I'm gone. But during this time, my goal is to help honor its great past while also shepherding it to a brighter future."
#watt #club #design #local
That's the message J.J. Watt is injecting into Burnley FC, the English soccer club that he is a minority investor in.
The former Houston Texans great tapped into his "Milk Man" persona to help design the side's cream-colored away kit for the 2026-2027 season. Burnley, which was founded in 1882, released a lighthearted promotional video called "The Cream Rises" on Friday, July 31 to share the design with the world.
In in the visual, Watt plays a local milk man. After starting his day among cows and sheep, he drives a milk float through the countryside, dropping off deliveries to local legends, including cricket great Sir Jimmy Anderson and entrepreneur Dave Fishwick. Instead of actual cream, the goods delivered are one of the new kits. The defensive star ends his trip at Turf Moor, the Clarets' stadium, showing off the full Castore jersey with the cream base and horizontal red and green stripes.
"From day one, I didn't want this to be just another football shirt. I wanted to create something quintessentially Burnley," Watt said in a statement on the team's website. "Every decision we made started with one question: are we doing the supporters of this club proud? As I've said many times before, this club existed long before I arrived and it will exist long after I'm gone. But during this time, my goal is to help honor its great past while also shepherding it to a brighter future."
#watt #club #design #local
4 days ago
