After earning the league-wide recognition last year, the Magic executed an extensive strategy in Germany that extended far beyond Orlando's regular-season game against the Grizzlies in Berlin. The multi-phase approach included "an in-market summer tour, an immersive fan hub called 'Magic Kiez,' youth basketball clinics, business summits, watch parties, and integrated activations with multiple partners across Germany," the team said.
This article originally appeared on Hoops Hype: After earning the league-wide recognition last year, …

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