Delta Air Lines (DAL) CEO Ed Bastian wants travelers to forget the turbulence of travel — in exchange for a Netflix-like (NFLX) escape.
"It will become a much more immersive entertainment experience," Bastian said at Yahoo Finance's Invest event. "We have 200 million customers a year on average, three hours a session. They're all seat-belted in, all facing the same way. If you can't figure out a way as a marketer to create value for those consumers as well as for yourself, you're not very good."
Delta stock is up 2% in 2025 and has gained 75% over the past five years, far outperforming rival