An Indian jewellery brand has removed their new advertisement for the upcoming festival of Rakshabandhan, also known as Rakhi, after backlash over the outfit worn by the female lead.
The ad featured popular Bollywood actor Kriti Sanon celebrating the Hindu festival in which sisters tie a thread called Rakhi over their brothers' wrists.
Sanon, who is seen in a cropped top, skirt and a drape, addressed her critics on Tuesday night saying "culture and traditions are in a woman's heart, not in her neckline!"
The row started earlier on Tuesday after actor and BJP MP Kangana Ranaut called the ad "intentionally creepy" and asked why someone would tie a Rakhi dressed in a bikini.
In her comments posted on social media, Ranaut did not name Sanon, but appeared to be referring to the actor.

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